About mushroom magazine
Since 1994 mushroom magazine has linked together Psy Trance culture and has become an authentic part of the Goa scene. The magazine is universally accepted by all partygoers and actively shapes and influences the scene.
mushroom magazine acts as a print and online medium centered perfectly in this scene and is a powerful communication tool. mushroom magazine refers to a world wide network of writers and extensive contacts to the majority of scene related activists. As a direct result mushroom has both national and international credibility.
A large proportion of mushroom readers consists of adventure and consumer oriented young adults. They are especially enthusiastic about night life, music, DJing, fashion, travelling, internet, telecommunication, decoration art, wellness, bio-products, politics and environment, as well as esoteric topics.
We support these interests with editorial specials about DJ equipment, fashion, open air gear, the internet, shopping, travelling and more!
mushroom magazine is authentic, unique and a world wide success.
We offer our clients extraordinary concepts for coordinated advertising campaigns in print, web, and at the events of the Trance community.
mushroom magazine key facts
• Every second month, around 40.000+ copies
• Bilingual: English-German text
• BEstablished within the Goa scene for over 16 years
• International distribution to scene hot spots
• At the heart of a young adult culture
• Scene related music, event, and lifestyle topics
• The worlds leading magazine for underground Trance music, culture and lifestyle and keeping you informed about the scene.
• A central communication point for like-minded people for one of the largest music scenes in Europe
Distribution
All editions have english/german content and an international distribution! Street date is beginning of the first release month
The mushroom-mag is distributed…
• to 2000 mushroom subscribers
• to 2000 Psyshop.com clients
• to appx. 1000 headshops via Near Dark
• to mailorder customers
• at over 500 outlets
• at parties and festivals
• via many other sites and helpers
• digitally as PDF
mushroom magazines unique promotion system
We spread the clients promotion content…
• in mushroom magazine
• in our newsletter
• via mushroom-online.com
• via MySpace mushroom page (> 14.000 friends)
• via Facebook mushroom page (> 11.000 fans)
• via mushroom tweets at Twitter
• via mushroom publishing at issuu
• via flash based mushroom news feed